The goal of this project was to completely revamp the Jala Helsekost brand and its Shopware-based webshop.
User research & consumer profile
By utilizing the Design thinking principles as a method of innovation, a holistic consumer profile was created.
This involved conducting qualitative and quantitative user research and in-person consumer testing to gain insights into their needs and preferences.
Example: A part of the consumer profile created using Google analytics, and quantitative forms & gathered insights from the customer service and in-person user tests.
Rebranding & Information Architecture
This project included the rebranding of Jala Helsekost, including the creation of a new logo, updating the brand colours and fonts, and creating an extensive design manual for the sales & marketing team.
The focus was on improving the accessibility and usability of the shop, which included restructuring of the category structure and the site navigation.
Example: Mobile-friendly logo with improved readability.
Prototyping & Implementation
A series of prototypes and various user scenarios were created in Figma for a mobile and desktop version of the webshop. The shop is based on the Shopware e-commerce platform and required several custom solutions (e.g. a Free delivery countdown widget).
Therefore, a close collaboration with the development team was necessary for the implementation and testing process during the shop's release.