Objective
To create a new product - luxurious tonic water using upcycled wastewater from gin distillation.
Responsibilities
Market research & Product launch strategy
Product development using Co-creation as one of the development strategies
Concept design
Outcome
A complete product launched to the market - A tonic water that doesnot only provides a complex and refreshing taste, but also helps reduce food waste and minimize our carbon footprint.
Example of the concept design for REVIVE tonic water
Co-creation workshop
The co-creation workshop was executed as an efficient tool to gather important insight from the consumers, as well as a tool that helps the company to develop the product in the right direction. The consumers performed simple exercises and created low-fidelity prototypes.
Consumers solving exercises during the co-creation workshop.
Results from the exercises during the co-creation workshop.
The package design for the new tonic water by one of the groups.
Example - parts of the Co-creation workshop
Product development
A number of prototypes were created during the product development stage. These iterations were done together with taste experts, researchers, and chefs.
Early stage of the product development
Product development - taste samples
Taste tests
Examples - Product development in different stages
