Menu Redesign for a Contemporary Asian Restaurant
As the lead designer for this project, I directed and designed a new menu for a contemporary Asian restaurant, significantly enhancing its brand identity.
Key Responsibilities
Menu Design
Conceptualized and designed a visually appealing and user-friendly menu that aligns with the restaurant's modern Asian theme.
Conceptualized and designed a visually appealing and user-friendly menu that aligns with the restaurant's modern Asian theme.
Culinary Photoshoot
Organized and directed a professional culinary photoshoot to capture high-quality images of the restaurant's signature dishes. Collaborated with photographers and chefs to ensure the visual presentation was both appetizing and aligned with the restaurant's branding.
Organized and directed a professional culinary photoshoot to capture high-quality images of the restaurant's signature dishes. Collaborated with photographers and chefs to ensure the visual presentation was both appetizing and aligned with the restaurant's branding.
Brand Identity Improvement
Through the redesign, the new menu now reflects a cohesive and upscale brand identity, enhancing the overall dining experience and making the restaurant more attractive to potential customers.
Through the redesign, the new menu now reflects a cohesive and upscale brand identity, enhancing the overall dining experience and making the restaurant more attractive to potential customers.
Outcome
The redesigned menu has received positive feedback from both customers and staff, resulting in an improved brand perception and increased customer engagement.
The redesigned menu has received positive feedback from both customers and staff, resulting in an improved brand perception and increased customer engagement.
